Duct tape marketing is the small business marketing road map a collection of proven tools and tactics woven together in a stepbystep marketing system that shows small business owners exactly what to do to market and grow their businesses when it was released in 2007 it instantly become a small business marketing. If youre ready to make a commitment and are willing to make something happen, johns book is a great place to start. Duct tape selling think like a marketer, sell like a superstar. John with his duct tape marketing and all of his other books and all of his work. Learn how working with a small business marketing consultant certified by duct tape marketing can help take your business to the next level. He is the creator of the duct tape marketing system and duct tape marketing consulting network that trains and licenses small business marketing consultants around the world. Download it once and read it on your kindle device, pc, phones or tablets.
Duct tape was invented during world war ii when the military needed a strong, waterproof tape that could be used for emergency repairs. When i said this was a practical book for smallbusiness marketing, i meant it. And when you think how sturdy duck tape is, it will make you stick to your plan without getting. Do you consider this book up to date in terms of the latest marketing options. Day two is, in jeff bezoss own words, is stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death. In duct tape marketing, renowned small business marketing guru john jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. May 14, 2014 john jantsch has been called the worlds most practical small business expert. The worlds most practical small business marketing guide, you will understand that marketing should be an integrated part in all your firms business activities. Pick up the key ideas in the book with this quick summary.
On feb 16th, the author of duct tape marketing, john jantsch sent this message to his 75,000 followers on twitter. Add your email below and well send you to view the full discovery video. Our fourth duct tape book, the jumbo duct tape book is a massive 464 pages of duct tape wit and wisdom wisdom subject to change without notice. Duct tape marketing outlines the most essential facts about effective marketing for your small business. Definitely should be on the reading list for any small to medium sized business owner. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to. Whether youre wellestablished or a startup, cox business has the products to help keep your business moving in the right direction. Duct tape marketing is the business book in which the author shares the tips and techniques to transform the small business into a large business. Duct tape marketing 616 e 63rd st, ste 205, kansas city, missouri 64110 rated 4. Duct tape marketing is now my number one book for small business marketing. Strategy ideal client vision core message the duct tape marketing system content online assets offline. Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one americas leading small business marketing experts john jantsch.
Jan 02, 2020 fold the duct tape fabric around the book. The duct tape marketing system condenses his written teachings into 11 modules, each containing around 4 lessons complete with checklists, worksheets and other supporting. Apr 18, 2007 duct tape the tape is simple, effective, and affordableits not always the prettiest solution, but it does always work. This is the right combination of technology and personal support to. This book sets out the steps to becoming a content marketing expert and an authority in your market. In 20 i joined his team of consultants, and am now authorized to teach the duct tape marketing systems. Has duct tape marketing revised and updated by john jantsch been sitting on your reading list. Jan 09, 2007 duct tape marketing should be required reading for anyone who is building a business, or thinking about it. For all those who wonder why john jantsch has become the leading advisor and coach to small businesses everywhere, duct tape marketing is the answer. Subscribe today and hear some of todays most influential marketers and entrepreneurs share their stories and secrets. The duct tape method of marketing is a different approach than many business owners are used to.
The top half indeed resembles the funnel concept, but the expanding bottom half, to my way of thinking, adds the necessary focus on the total customer experience that ultimately leads to referrals and marketing momentum. The outcome of marketing is to create a complete system that will help people who have a specific need or problem, to know, like, trust, do business with and. The big idea of duct tape marketing is pretty simple marketing is a system from that point of view. Duct tape marketing is the business book in which the author shares the tips to transform a small business into a big organization. Duct tape marketing consultant network blog and articles. John jantsch is a marketing expert, author and a consultant who uses its expertise to help small and medium businesses achieve their goals hes the author of several books, such as the referral engine and the commitment engine. Duct tape marketing summary have your read duct tape marketing by john jantsch. Stream and download audiobooks to your computer, tablet or mobile phone. The easiest way to listen to podcasts on your iphone, ipad, android, pc, smart speaker and even in your car. Duct tape marketing is one of those books where you know the title before knowing its a book. Dec 17, 20 duct tape marketing summary have your read duct tape marketing by john jantsch. Duct tape marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. How to make a duct tape book cover with pictures wikihow. The new duct tape marketing system version 2 eliminates the blind seat of your pants experience by using a builtin dashboard that shows both your progress in actually implementing a real, focused, stepbystep marketing system and by showing your own measurable results.
Duct tape marketing by john jantsch overdrive rakuten. Duct tape marketing revised and updated audiobook john. Description of duct tape marketing by john jantsch pdf. Use features like bookmarks, note taking and highlighting while reading duct tape marketing revised and updated. Even though i was the cheapest guy on the block, i couldnt knock you out, kahl says. Small business marketing consulting duct tape marketing. Duct tape marketing chapter 1 strategy before tactics summary. The following summary of duct tape marketing by john jantsch is meant to be concise, reminding me of highlevel concepts and not trying to recreate the whole book. Duct tape marketing revised and updated audiobook by. Todays post is a tribute to sticky duct tape and to all the crafty dreamers out there, serving you a virtual smorgasbord of hacky duct tape d. My company advisor board ab5, with the lead of john and vicki laplant, has decided to undertake this great small business marketing guide. The worlds most practical small business marketing guide audiobook by john jantsch. Defining a target audience is critical for the success of a small business, especially from a marketing perspective.
After having talked briefly via email with john jantschs daughter about their podcast, i added the book summary to my library here are my 3 learnings from one of the top marketing books for small. The book comes with a coupon for a free flatpack of duck brand tape. No overhead ebook download duct tape marketing consultant. Learn to make your small business marketing as simple, effective, and affordable as duct tape.
Ive been a follower of johns since 2002 and over the years bought his books and implemented much of the practical marketing advice he offers. I stumbled across the book from a friend of mine having forwarded a seminar that i couldnt attend but i decided to invest in the book anyway. I have never read a business book that is as packed with handson, actionable information as this one. In duct tape marketing, renowned small business marketing guru john jantsch reveals you ways to create and execute a marketing strategy that will certainly give your organisation the life as well as longevity you knew you might have when you made that choice to go out on your own. In duct tape selling, salespeople will learn how to develop a marketing based system to dramatically increase their effectiveness, stand above their competitors, and add value to their. The worlds most practical small business marketing. The worlds most practical small business marketing guide by john jantsch is that effective small business marketing is a systemnot an eventcomposed of simple, effective, and affordable techniques.
At amazon, day one is code for inventing like a startup with little regard for legacy. The duct tape marketing system duct tape marketing consultant. The worlds most practical small business marketing guide by john jantsch 2011, paperback, revised at the best online prices at ebay. In his new book, the popular author of duct tape marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. The duct tape marketing consultant network is a group of independent consultants who collaborate to share resources, provide services, develop tools and processes, conduct training and use the duct tape marketing system to serve their small business clients. I am now going to recommend it to every small business owner i know it is simply that good. Wrap the duct tape fabric around the front cover, spine, and back cover. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your web site work for you. Diy duck tape server book server book, waitress book.
In this audiobook, you will learn the duct tape marketing system and how to apply its principles to your business by following three steps. The goal for me in writing this white paper is to help you recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective. As a marketing guy at a small business cambridge semantics thats only recently started to do any real marketing, i found this book to be well worth the read. Duct tape marketing introduces small businesses to the nuts and bolts of marketing in the 21st century by taking them all the way from character profiles and strategy through specific marketing tactics to building a great referral system. The worlds most practical small business marketing guide. This summary is basically a bunch of notes and lessons paraphrased or quoted directly from the book and does not contain my own thoughts. I read it covertocover this weekend and used up two yellow highlighters. In duct tape marketing, renowned small business marketing guru john jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want in this audiobook, you will learn the duct tape marketing system and how. Nov 01, 2014 when the salesman left his organization, he said, you guys were tough to beat. About duct tape marketing kevin jordan, the principle consultant at rmc, is a master certified duct tape marketing consultant. The book plods through basic marketing precepts such as finding your ideal. Listen to duct tape marketing episodes free, on demand.
Duct tape marketing listen via stitcher for podcasts. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the goto household item we all. Take duct tape beyond home improvement with this imaginative book full of 99 duct tape projects. Weve recorded an indepth overview of the many benefits of joining the duct tape marketing partner network and have archived it so you can view it at your leisure. The marketing hourglass is a unique framework that you can use to create your overarching marketing strategy as well as to design a new product launch campaign.
After having talked briefly via email with john jantschs daughter about their podcast, i added the book summary to my library. Duct tape marketing is a small business marketing system created by john jantsch. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the goto household item we all know, love, and turn to in a pinch. After you read john jantschs book, duct tape marketing. There are no theoretical complexities presented in duct tape marketing just simple, effective and affordable marketing that sticks.
If you dont know your username, click the forgot password link below and it will be sent to you. Duct tape marketing claims, on its cover, to be the worlds most practical small business marketing guide, and i think it largely owns up to its promise. Buy the book at amazon, barnes and noble, 800ceoread or indiebound and send your receipt to sara at ducttapemarketing dot com and well send along access to some great bonuses listed below. About duct tape marketing redpoint marketing consultants.
Duct tape marketing shows readers how to develop and execute a marketing. Duct tape marketing summary january 4, 2016 february 12, 2020 niklas goeke entrepreneurship 1sentencesummary. This practical, actionable guide includes fresh ideas that stick where you put. Jan 04, 2009 his duct tape marketing blog was chosen as a forbes favorite for small business and was twice named quot. Much of this system is documented and explained in jantschs wall street journal bestselling book, duct tape marketing. Alex kantrowitz joins us on the duct tape marketing podcast to discuss his new book day one. Cant wait to learn more about joining the duct tape marketing partner network. This book contains 25 fascinating, original new projects some useful, all fun to do that are sure to capture the. Duct tape marketing summary todays marketing has little to do with the traditional tv advertisement.
Mar 06, 2016 the duct tape marketing system posted on march 6, 2016 april 26, 2017 by the kansas city marketing agency when i was first introduced to the book several years ago by one of my prospective clients, i didnt act on that initial recommendation. Duct tape marketing is a worthy addition to the growing library of howto books on small business marketing. Duct tape marketing is the small business marketing road map. Its massive 464 pages are jampacked full of duct tape hints and humor. Comes complete with folders and stepbystep directions so you can become the duct tape master. Duct tape marketing by john jantsch pdf download ebookscart. Module 2 the marketing hourglass understanding your customers buying journey is essential to understanding how to attract and serve your ideal clients. Duct tape the tape is simple, effective, and affordableits not always the prettiest solution, but it does always work. Duct tape marketing revised and updated on apple books.
His duct tape marketing refers to systematically getting people who have a specific need or problem to know, like and trust you and to inspire customers to stick to your company. Create wallets, funky jewelry, punkedout paper goods and more with this invaluable guide to the world of silver adhesive. The duct tape marketing system posted on march 6, 2016 april 26, 2017 by the kansas city marketing agency when i was first introduced to the book several years ago by one of my prospective clients, i didnt act on that initial recommendation. You have to uncover and communicate how your business is different from every other business that says they do what you do. Duct tape marketing book the small business marketing classic is updated and revised. The duct tape marketing system is the product of dozens of years working with small business owners and entrepreneurs. Michael gerber said duct tape marketing is just like its namesake duct tape its good, incredibly smart, amazingly practical, and immensely sticky stuff. When it was released in 2007 it instantly become a. The worlds most practical small business marketing guide kindle edition by jantsch, john. Duct tape projects duck tape crafts washi tape crafts cute crafts crafts to do arts and crafts duct tape bags duct tape colors duck tape wallet duck brand 1265019 color duct tape, neon orange, 1. If your small business needs a marketing program that is strong. Published by workman publishing, this hilarious collection of duct tape hints is available at your local bookstore or get it online right now by clicking t o the duct tape pro shop.
The book is a downtoearth guide for creating a marketing plan starting with identifying your target audience, to creating your brand, to advertising, delivering a unique customer experience, and beyond. You did a masterful thing with that little yellow duck and branding duct tape with a k. Get new customers, make more money, and stand out from the crowd. For over a decade john jantsch has interviewed thought leaders, experts, and authors. Duct tape marketing is the small business marketing road map a collection of proven tools and tactics woven together in a stepbystep marketing system that. Jan 04, 2016 duct tape marketing is one of those books where you know the title before knowing its a book. The duct tape marketing system duct tape marketing. Duct tape marketing is the small business marketing road map a collection of. Long ago i started using the concept of the marketing hourglasssm as a key component to the duct tape marketing system. We married what we believe is great content with an action plan and software that not only guides you it enables you to do the work we teach. Why duct tape marketing marketing systems by design.
Duct tape marketing revised and updated by john jantsch. Using surgical tape as a base the new invention soon became everybodys secret weapon. Duct tape marketing promises to help you put together marketing with a limited budget as other books like guerilla marketing do. Duct tape is a serious tool it sticks where you put it. He is a marketing consultant, speaker and best selling author duct tape marketing, duct tape selling, the commitment engine, seo for growth, and the referral engine. It is absolutely spoton, full of great ideas and very powerful suggestions. The phrase duct tape marketing originated with a popular smallbusiness. According to my favorite source, wikipedia, duct tape iscommonly used in situations that require a strong, flexible, and very sticky tape. Fold this excess duct tape fabric over the edges of the cover and onto the inside. Duct tape marketing is the small business marketing road map a collection of proven tools and tactics woven together in a stepbystep marketing system that shows small business owners exactly what to do to market and grow their businesses. The book explains how business owners can create a marketing strategy built on. Recorded books duct tape marketing revised and updated.
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